All twenty Premier League clubs have come together to issue a joint statement defending their decision to accompany a £30 cap on away match tickets with a minimum booking fee of £30.
The pricing cap has come as a goodwill gesture to the ‘Twenty’s Plenty for Away Tickets’ campaign, led by the Football Supporters’ Federation, but there has already been voices of discontent aired after Arsenal announced that there would be a three-tierd pricing scale for booking fees, with games against rivals Tottenham Hotspur and Manchester United coming with an extra fee of £60.
Arsenal chief executive Ivan Gazidis said: ‘I don’t see what the issue is here. We’re simply reacting to demand from customers to attend these matches. We’re doing nothing wrong here; the £30 price limit is in place, and quite rightly too. So what if we’re charging treble that amount for administrative costs. Seriously, there’s no story here’.
On the other end of the scale, Aston Villa have promised fans that, should the club somehow pull off a miracle and overhaul the nine points that separate them from safety, then chairman Randy Lerner will pay for every single away match ticket sold next season. As that would probably entail the Villains winning at least double the amount of matches they have currently managed, Lerner is said to be confident that he won’t have to fulfill his promise.
The £30 limit will apply for the next three seasons, when the members of England’s elite league will quietly hike the prices up once more, and stop listening to the long suffering fans who will just continue buying the tickets anyway.